Rather than the HTML 1.0-style export to HTML format now used, transition to an XHTML-style markup and default to including an external CSS style sheet to accompany the file.
<div class=“record journal-article” id=“1702”><span class=“label”>Title:</span><span class=“title”>15 Ways to Improve Software</span></div>
where the ID is the Endnote record ID, for example, would make the exported content much more immediately useful. One could then easily create a custom style sheet to present the exported library entries in a useful and aesthetic way.