Formatting authors

How does one make something like “World Health Organization” appear in the Author field as “World Health Organization” and not “Organization, W.H.”?

See this threadwhich coincidentally concerns the same organization

Many thanks.

Thanks, CrazyGecko, for your excellent assistance as always! I just wanted to add that this solution is also available as a Frequently Asked Question at – see question Database 12 under the Managing Libraries category. 

The FAQs are another great resource for EndNote information.