Just change the abbreviated author list number:
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Go to the EndNote toolbar, select EDIT, OUTPUT STYLES, Edit Strategic_Management.
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In the Strategic_Management dialog box, locate the Citations heading then click Author Lists (see attached image).
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In the Abbreviated Author List (first appearance, subsequent appearance), change the number “2” to “3” (or more if that’s what the style guide indicates).
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Close the Strategic_Management style. The changes will be saved as a “Copy” so adjust your EndNote and MS Word settings to use the copy of Strategic_Management.